Checklist: How to boost the effectiveness of visual content

The performance of visual content on social media is unpredictable. You can invest a lot of time and effort into a photo, plan its story, and execute it masterfully, yet it might barely get a few dozen views. On the other hand, you could casually snap a picture of your sleeping cat and go viral.

This unpredictability of results can be discouraging and frustrating. But should we accept this status quo? We believe the answer is no. At SNRG, we are working to develop a systematic approach to creating and publishing viral content.

We believe the key to consistent results is an approach that combines a creative component with technical optimization. Successful content is the product of a symbiosis between creativity and technology, of human vision and algorithms.

In a previous article, we took a detailed look at how content virality works. Now, to systematize the content creation process, we at the SNRG team have developed the 'ANATOMY OF A VIRAL PHOTO' checklist. It serves as a practical tool for checking all key aspects before publication. The checklist will help ensure that every element of your work - from the idea to the call to action - is well-thought-out and optimized to achieve your goals.

Download the checklist to implement a structured approach to your photo content creation and boost its effectiveness.